Books
Four titles, two published
Quiver, don't Quake: How Creativity Can Embrace AI
Written in collaboration with nine large language models, this book introduces the concepts of Allied Intelligence and the Panthropic: the idea that when you prompt an AI, you are accessing a compression of all human knowledge, creativity and expression. A conversation with the collective unconscious, made suddenly articulate. With a maker's voice and a psychologist's clarity, it reframes AI as a creative collaborator, liberating the creativity of all eight billion people on Earth. Frameworks, playbooks, ethics, and a hands-on sandbox project to build a live brand concept in hours.
'The most important book creative people will read this decade.' — Mark Williams, Editor-in-Chief, The New Publishing Standard
Shimmer, don't Shake: How Publishing Can Embrace AI
The book that told publishing the truth about AI before AI told everyone else. A psychological and historical exploration of how book publishing and artificial intelligence are both products of human creativity, with many parallel themes in common. Researching it was fascinating: publishing is the oldest industry of which I know, and I took a theme of 'innovation through the ages' for my interest. In parallel, I did the same with AI. It gradually dawned on me that books and AI are both simply expressions of human genius and, recently, have begun to intertwine. My perspective: although there are legitimate fears to hold about how AI can affect our lives (and publishing), we should shimmer with it, not shake because of it.
Placeholder cover · Pre-publication
Rides: The Marques & Minds of Motorcycling
I am writing Rides because I'm mad about motorbikes. I've been riding them since I was eleven. In that time, I've always wondered why it is that I ride, and also why I ride what I ride. This book covers the psychology and brands that drive bikers. It's a definitive look at the minds and marques of motorcycling, covering every continent and tribe.
Placeholder cover · Pre-publication
The Farlands Adventures
I had a gilded childhood, living all around the world as my parents travelled. From the ages of eight to thirteen, I was in Kuala Lumpur, Malaysia, going on endless adventures with my dog, Dinah, and best friend Elaine. This first collection of ten stories could really be set anywhere hot and exciting, but it's inspired by some of the things I experienced there.